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Bruce Alan's Blog


Health & Fitness
 

Chitika Vs AdSense


By Bruce Alan at 2011-02-16 05:42:22
Their biggest difference to normal banner ads is their interactivity: Every ad unit consists of several tabs which the user can scroll over to view different information about the advertised product like a description, reviews, a search function or best deals. You can see an example ad unit at the Chitika homepage.



The creatives are innovative, interactive, and suffer less from "ad blindness" than other creatives, due to their relative novelty to web visitors. This should translate into higher click throughs (but that's not necessarily the case anymore - see below).



The Chitika ads, while not ugly, tend to catch the eye more with their pictures and tabs. Once they've caught the eye, they offer the added advantage of allowing the user to interect with the ad without even leaving the page. The hope, clearly, is that the user will become interested enough at some point to click on an ad.



Each ad has a selection of tabs which change the content of the ad block when a visitor hovers over them. The tabs provide information like "Best Deals" where prices for that product are compared across different sources, "Reviews", and even a "Search" box that allows your visitors to search for and get results for similar products without them having to leave your page.



So Bean or Sears doesn't mind paying Shopping.com fifteen cents or a quarter or whatever to get the person to press the buy button, because they know the person is ready to put down the credit card number.



If your like me and your click through rate has been nothing to talk about then you should try Chitika. The reason that your click through rate is bad is because most people get a thing called "ad block" where if they have seen and advertisement over and over they are less inclined to see it, thus losing you money and your blog or website value goes down.



You can specify the keywords for which you want to convert keywords in to mouse hover link. When you visitor will move mouse cursor over those keywords, the ads will be displayed. You can control the keywords hence more powerful as compared to other in text link advertiser like Infolinks and Kontera.



This is where the body of each post is inserted. Just put your eMiniMall code directly above (or below if you prefer) this tag. Click "Preview" to see what it will look like. You may find you need a couple of tags before or after the eMiniMall code to separate it from the post body.



Chitika will probably not recover from this huge mistake of not making sure that their systems were working properly and that the promises they made to publishers from the start would be honored. Don't make this mistake yourself when starting your business. Look ahead and plan before you start signing contacts and making promises.



Read about seo ranking also read article submission service also read web 2.0 services



Read about seo services also read seo rank
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