There are numerous website owners who feel like they're doing themselves a disservice by including outbound links to other websites. The fear is that they will somehow lose their Google PageRank by doing this.



Place the links sensibly and avoid linking to any spam site. Your website will be penalized if you continue placing links to websites that have disputable position. From time to time, keep checking the links on your website that could lead to a dead end. Not just the search engine but a web user is also going to stay away from your website that way.



There are many misconceptions regarding the use of outbound links, the web-masters fear losing their visitors to other websites and also feel that OB links don't help in SEO. We do agree that inbound links help in increasing the page rank and SEO, but even OB links do help in better SEO though not to the extent that the inbound link does. To better understand how it does, we will have a look at outbound links from three perspective.



Note that every effort you make to be in good books of Google and other top search engines would be beneficial to the website page ranking of your site in the long run. All you have to do is to be consistent in your inbound link building and ensure that you keep in touch with the trends and the changes being made by the search engines from time to time.



As this small local gym has linked to the major gym chains in Britain, as the spider, I am led to believe that this gym has relevancy to the postcode of that specific location in London. Therefore, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.



Affiliate with websites and products that will benefit your guests. Create links with proper anchor text to these sites. Make sure that the links used in your content use anchor text that will be found on the affiliated website.



Is the information relevant to the content of your site? When linking to other sites, the content topic should always be the same or similar, as you are providing extra high-quality information that is relevant to what they have just been viewing, to the reader.



When deciding which or how many OLs to include on your site, think about your readers first. Would they find this link useful or interesting? Remember that the goal should always be to make your site into a valuable resource that will keep visitors coming back.



The use of good sound anchor text should be encouraged in all posts within the website. This is a universal fact when it comes to traffic oriented exercises. The central idea behind an outgoing link therefore is necessarily to add value to content in a way that the link goes to a highly credible and accredited source.



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